Social media design questionnaire
The questions to ask a client before you design posts, stories or an ad campaign, and why each one matters. Copy them as they are.
Social media design questionnaire
11 questions. The first seven fit every project; the rest are for social media design.
What’s the business or brand called?
Why ask: You need the exact name before anything else. Spelling mistakes in a logo are expensive.
What does the business do?
A sentence or two is enough.
Why ask: In their own words, you hear how they see the business. That’s often different from their website.
What should this project achieve?
Why ask: This is how you’ll both judge the work later. “Look modern” is a style. “Get more bookings” is a goal.
Who are we trying to reach?
The people this work is for: who they are and what they care about.
Why ask: You design for the people who will see it, not for the client. This keeps feedback about them.
What should people think or feel when they see it?
A few words is fine.
Why ask: A few words here save rounds of “I’ll know it when I see it”.
What do you like, and what should we avoid?
Brands, links and examples welcome.
Why ask: Examples show taste faster than words. What to avoid matters just as much.
Anything else we should know?
Key dates, must-haves, anything we haven’t asked.
Why ask: Dates, must-haves and surprises come out here, before they wreck the plan.
Which platforms and formats?
Why ask: Every platform has its own sizes and habits.
What’s the message or offer, and when does it run?
Why ask: The offer and the date set the tone and the deadline.
How many assets, and in which sizes?
Why ask: The number of sizes is where the hours go. Count them up front.
Are there brand guidelines or templates to follow?
Why ask: Existing rules save time and keep the campaign on brand.
How to use this questionnaire
Send it before you quote, so the price matches the work. When the answers come back, list what’s still missing and ask again before you plan.
See the questions answered in the social media design brief template, then turn the brief into a dated timeline. Other project types are in the client questionnaire.
Send these as one link your client fills in.
With Briefscope, your client answers one question at a time on their phone. No account, no attachments. You get the answers read and sorted.
Free during beta, and 3 months after. No card needed.