Clients don’t write briefs.
They write “something modern, but not too modern.” Briefscope asks them one question at a time, then reads the answers for you.
Fieldwork · Ember Coffee identity
Step 4 of 5
Where will the logo be used most?
Web, signage, packaging, social…
Cups and the shop sign first, then Instagram. Bags of beans next year.
NextReading of the brief
A specialty roaster opening its first café needs an identity that works on the sign, cups and bags, and feels warm and a little nerdy rather than fancy.
- A mark that reads at cup size and on a street sign
- Warm, not fancy: no gold, no thin serifs
- Stand apart from the chain café two doors down
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Review: waiting on Lena. Lena sees: Review Logo concepts.
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Waiting on LenaLogo concepts, version 2 · sent Oct 28
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Review Logo concepts
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LenaI never approved that.
Approved by Lena
Logo concepts, version 2 · Oct 30
LenaAh. Fair enough.
Every approval keeps its version and date.
I'm a graphic designer, and my projects kept starting the same way. A client would send three lines and a mood board. The real brief then turned up in pieces over the next two weeks, across emails and texts. I'd design against a guess, then redo it when the missing details arrived. I built Briefscope so the brief comes first and lives in one place. The client answers real questions, I see the gaps before I plan, and every follow-up stays with the project.
Your next client deserves a better brief than an email thread.
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