Packaging design questionnaire
The questions to ask a client before you design a box, a label or a bag, and why each one matters. Copy them as they are.
Packaging design questionnaire
11 questions. The first seven fit every project; the rest are for packaging design.
What’s the business or brand called?
Why ask: You need the exact name before anything else. Spelling mistakes in a logo are expensive.
What does the business do?
A sentence or two is enough.
Why ask: In their own words, you hear how they see the business. That’s often different from their website.
What should this project achieve?
Why ask: This is how you’ll both judge the work later. “Look modern” is a style. “Get more bookings” is a goal.
Who are we trying to reach?
The people this work is for: who they are and what they care about.
Why ask: You design for the people who will see it, not for the client. This keeps feedback about them.
What should people think or feel when they see it?
A few words is fine.
Why ask: A few words here save rounds of “I’ll know it when I see it”.
What do you like, and what should we avoid?
Brands, links and examples welcome.
Why ask: Examples show taste faster than words. What to avoid matters just as much.
Anything else we should know?
Key dates, must-haves, anything we haven’t asked.
Why ask: Dates, must-haves and surprises come out here, before they wreck the plan.
What’s the product, and what format is the packaging?
Box, label, bag, bottle…
Why ask: The format decides the canvas: a label and a box are different jobs.
Do you have dielines or exact dimensions?
Why ask: Designing without a dieline means redoing the artwork later.
Where is it sold, and what sits next to it on the shelf?
Why ask: Packaging is seen next to competitors. It has to win on that shelf.
Any print or material constraints?
Finishes, materials, cost per unit, required legal text.
Why ask: Finishes, materials and legal text change the design. Some add real cost.
How to use this questionnaire
Send it before you quote, so the price matches the work. When the answers come back, list what’s still missing and ask again before you plan.
See the questions answered in the packaging design brief template, then turn the brief into a dated timeline. Other project types are in the client questionnaire.
Send these as one link your client fills in.
With Briefscope, your client answers one question at a time on their phone. No account, no attachments. You get the answers read and sorted.
Free during beta, and 3 months after. No card needed.